DeFi/ CRYPTO / BLOCKCHAIN / WEB3.0
Digital Marketing Agency for the DeFi & Web3.0 Brands
We provide tools so that you can build success!
Our Services
Conquer Google Results
SEO
More than 10 years of experience in Search Engine Optimization (SEO) will make sure that your website ranks well in Google search results. Attract high-quality traffic when people look for your industry keywords.
Targeted Ads
Crypto Paid Media
Advertising in the crypto industry can be challenging. We can provide you with a variety of platforms, publishers, and ad formats based on your needs, target audience, or available resources. We have media partners across all crypto landscape.
Increase Awareness
Programmatic Ads
Your ads have to reach the right audience on the most popular platforms. Programmatic advertising can do that for you. If your project complies with the platform policies we can build effective ads funnels across Meta (Facebook, Instagram), Google Ads (Search, Display, Youtube), Twitter, Quora and Reddit.
Tracking & Vizualization
Data & Analytics
Track every step of your marketing funnel with the Analytics setup. We will make sure that no data from your marketing activities or user behavior gets lost and we will present the data in a beautiful customized dashboard.
Learn More to Improve
Competitor & Market Research
Learn more about your market & competitors from our research department. We can show your competitor strategies & tactics and provide you with insights for new opportunities.
Not sure where to start?
Sign up for the consultation
We specialize in crypto marketing solutions and can help you decide about your next move. Book a consultation and we will help you with your marketing strategy.
Learn more about our
Highly effective crypto marketing solutions
From the heart of Northern Europe 🏔
Kickstart your crypto marketing
in 3 simple steps!
What are people saying?
NordBlock helped us with Google Analytics setup and SEO strategy. Now we can easily measure the results from all our marketing activities and we are gradually improving our Google keyword positions.
CoinSharks.cc
Web3.0 Digital Marketing Agency
We believe project owners and marketing managers shouldn't spend hours or days researching marketing services, potential partners, and tools for their marketing strategy, so we already did all the hard work!
FAQ
NordBlock is a Crypto, Web 3.0, and Blockchain digital marketing agency with more than ten years of marketing experience. We mostly specialize in DeFi brands that are interested in building long-term awareness, attracting new clients, and generating leads. We operate globally and can help you increase website traffic, and brand awareness, and achieve business goals (grow community, grow user base, attract new investors, generate leads or sales).
NordBlock web3.0 marketing agency provides the following services:
- Search Engine Optimization (SEO), including
- Website SEO technical audit, and content audits
- Keyword and competitor analysis
- Off-site optimization (media publications to increase website domain rating and keyword positions in Google search results)
- Programmatic advertising, including
- Google Ads Network (Google Search Ads, Google Display Ads, YouTube Ads, App advertisement, Remarketing)
- Meta Ads Network (Facebook & Instagram Ads, App advertisement, retargeting)
- Ads account setup and management (including conversion tracking and pixel setup)
- Twitter Ads
- Reddit Ads
- Quora Ads
- The use of programmatic channels highly depends on the client niche and whether they are in line with ad network policy.
- Crypto / Web 3.0 Ads networks:
- CoinmarketCap & CoinGecko Ads
- TradingView Ads
- Brave Ads
- Poocoin Ads
- Other Crypto Ad Networks
- Other non-crypto advertising networks, such as
- Display banner ads, Video ads, Rich Media, and in-app advertising
- Analytics, Reporting
- Google Analytics setup and goal configuration
- Google Tag Manager, Google Search Console setup
- Custom marketing reports
- Competitor and market research
- Full competitor research - channel strategy and tactics
- Market research - keywords, trends, competitors, potential, audience
- Social listening
We can help Defi projects to:
- Attract new customers, platform, or product users
- Attract new investors
- Build long-term brand awareness
- Generate leads
- Increase purchases
- Grow community
- Improve different marketing KPIs
We mainly focus on DeFi clients however if you are representing any other Web3.0, Crypto, or Blockchain sub-category, feel free to sign up for the consultation where we can discuss the details and potential cooperation.
We have more than 10 years of experience in digital marketing. Before moving to crypto marketing, we had plenty of experience working with Finance and FinTech companies. From the inception, we started with mastering Search Engine Optimization (SEO) and Google Ads. Over the time when social media started to become popular, we mastered Facebook, Instagram, and other social media platforms as well. We have always looked into data to find new insights, and opportunities and do campaign optimization. Before any advertising activities, we start with data and reporting setup like Google Analytics. If this sounds like an approach that you would like to see with your marketing activities, sign up for the consultation, and let's discuss the details.
The first step to start the cooperation is to fill out the contact form on our website.
You can also write a direct e-mail to: kristians@nordblock.media
Please specify your marketing goals, existing experience, what you expect from the agency, your nearest plans, and your budget.
We will send you our pitch deck and additional comments on the most appropriate strategy based on the information you filled in.
After signing the contract and agreeing on the services and strategy. We usually start with the setup:
- Ad account setup
- Google Analytics and reporting setup
- Writing the ad copy
- Sending the creative specifications for banners etc.
SEO or search engine optimization is a service that will help you to increase Google organic positions. It's usually a long-term strategy and recommended for those businesses and industries where there are a lot of related keywords and monthly searches for those keywords.
SEO attracts a warm audience that is already interested in the product or services which is why organic traffic usually performs better than paid ads when we compare conversion rates. To achieve good results it can take longer time, investment in content, and improving technical aspects of your website.
SEO consists of
- Keyword research and keyword mapping for your website
- Website technical audit & recommendations
- Website content audit & recommendations
- Landing texts, meta tags, and blog content
- Creating content strategy based on keyword research and your goals
- Creating off-site strategy based on competition and your gals
- Off-site optimization includes link-building in guest blogs, crypto news sites
Google Ads similar to SEO can be useful for your marketing strategy. Google Search Ads work similarly to SEO - they attract already interested people to your website, however, it takes less time than SEO to start seeing the first results.
Even though there are no restrictions for DeFi and other crypto companies to do SEO, there are Ad Policy guidelines that need to be followed to launch Google Ads for crypto.
If your company is Crypto Exchange or Crypto Wallet and you already have all the necessary licenses or your company is registered with the local financial institutions, in most cases you shouldn't have any issues launching Google Search Ads.
All other types of crypto businesses besieged exchanges and wallets are mostly forbidden to advertise on Google. Unfortunately, Google Ads' cryptocurrency policy is not very friendly to the industry in most cases.
Meta platform (Facebook and Instagram Ads) can be a great component of your cryptocurrency marketing strategy if you are interested in attracting new users, clients, and investors, growing brand awareness, or growing your community.
Defi companies are much less restricted on Facebook and Instagram than any other traditional digital marketing channel like Google.
In most cases, you still need to fill out the application form for Meta to approve your advertising activities.
Here is a quick summary of Facebook Crypto Ads Policy:
Advertisers must obtain written authorization to run advertisements for the following cryptocurrency-related products or services:
- Cryptocurrency exchanges or trading platforms: these include platforms, software, or products that allow individuals to trade cryptocurrency and fiat money. This encompasses, but is not limited to, spot trading, margin trading, futures trading, and other cryptocurrency trading methods.
- Cryptocurrency borrowing or lending platforms: these include software or products that allow individuals to lend or borrow cryptocurrency.
- Wallets with additional services: these include devices or software that securely store cryptocurrency and offer added services such as buying, selling, exchanging, or swapping cryptocurrencies, or staking for earning interest.
- Cryptocurrency mining hardware or software: these enable the mining of cryptocurrency assets.
- Tax services for companies dealing in cryptocurrency.
- Educational events, news, or information related to cryptocurrency or blockchain technology, as long as they do not offer any cryptocurrency-related products or services.
- Blockchain-based products and services that are not virtual currencies, such as non-fungible tokens (NFTs).
- Cryptocurrency wallets that provide storage for cryptocurrencies without offering additional services such as buying, selling, swapping, or staking cryptocurrency assets.
Twitter is a popular platform for businesses to advertise on and can be an effective marketing strategy for crypto companies for several reasons:
- Active Crypto Community: Twitter is known for its active user base in the crypto community, making it a great place to reach potential customers and investors who are interested in the crypto space.
- Real-time Information Sharing: Twitter is a platform that is widely used for real-time information sharing and news dissemination, making it a great place to share timely updates and news about your crypto company.
- Targeted Advertising: Twitter provides advanced targeting options, allowing you to reach specific audiences based on interests, keywords, and behaviors. This makes it easier for you to reach people who are more likely to be interested in your crypto company and its offerings.
- Engaging Content: Twitter's fast-paced, conversational nature makes it a great platform for creating and sharing engaging content that can help build brand awareness and attract new customers.
- Cost-Effective: Compared to other advertising platforms, Twitter's advertising options can be more cost-effective, allowing you to reach a large audience without breaking the bank.
- Payday loans, cash loans, and P2P*
- Cryptocurrency initial coin offerings (ICOs), Initial exchange offering (IEO), Initial decentralized exchange offering (IDExO)
- Decentralized crypto borrowing/lending, DeFi insurance, DApps, Decentralized exchanges
- Cryptocurrency mining
- Binary options
- Bail bonds
Looking to maximize your crypto company's marketing potential? Then consider advertising on Reddit! With its massive user base, highly engaged and active community, cost-effectiveness, and ability to target specific niche groups, Reddit is the perfect platform to reach a large and highly interested audience. And with Reddit's user-driven nature and strict anti-spam policies, you can be sure that your advertisements will be well-received and that the engagement you receive will be authentic.
Most crypto-related products and services are restricted to advertise on Reddit. However, it is not impossible to launch ads there. First, you need to get approval by contacting the sales representative, and after that, you can freely advertise on Reddit if you are:
- Payment processing and money transmission, including through crypto wallets
- Credit and debit cards, inducing crypto debit and credit cards
- Exchanges, crowdfunding portals, broker-dealers, and other types of trading platforms, including crypto exchanges
- Non-fungible tokens (NFTs) and NFT marketplaces
- Financial/crypto educational or business resources, including employment opportunities
- Networking/professional events about financial/crypto products or services
- Single tokens, coins, cryptocurrencies, and other types of individual and tradable crypto assets, including ads for ICOs, IDOs, and other types of token sales
- Crypto loans
- Staking or liquidity pools, mixers, and tumblers
- Non-hardware crypto mining products and services
- Trading bots
Google Analytics or any other Analytics tools are necessary for any website or app planning to do marketing activities and expecting users to visit said app or website.
Google Analytics is a fantastic free tool to help you analyze traffic sources, user demographics and behavior, and most importantly, the marketing funnel - where users enter the website, and how they move through the funnel.
This information will help with analyzing the effectiveness of current marketing strategies and campaigns.
NordBlock agency can help you with Google Analytics 4 setup and configuration so that you can measure all the activities and channels. In addition, we provide custom reports for your needs.
NordBlock agency has advanced tools that can help you to analyze the market and competitors. We can tell the market trends, and audience behavior and create detailed competitor analysis. Competitor analysis can show your competitors' marketing strategy, tactics, channels they use, and creative materials they use. It can help you to find new opportunities for your strategy.
Here are some examples of data we can provide:
- Competitor traffic sources
- Competitor keyword analysis, positions, monthly searches
- Website traffic analysis, trends, volume, behavior
- Audience behavior - what other sites they visit, similar sites they visit, cross-browsing
- Audience profile - demographics, age, gender, location and interest
We also provide social listening service for the crypto industry. It means that we can track comments, user sentiment, and publications about specific topics, and keywords. We can gather and analyze data from multiple sources like - Twitter, Reddit, Instagram, and news websites.
The data gets analyzed, grouped, and finally presented in an easy-to-read live report that can be customized and interacted with.
Let us know if you would like to see an example or if you would like to monitor something specific in the crypto field.